Based on the last post, here’s how to apply the subjective value survey to customer surveys…
What about customer satisfaction surveys?
One ordinal value survey may look like this…
Using the list below, please place in order from first to last, what you value most in aspects of our service (place letter only).
a) Employee Courtesy & Service 1st______
b) Customer Service 2nd______
c) Product Quality 3rd_______
d) Quality of Environment 4th_______
e) Speed of line & Service 5th_______
f) Employee Availability 6th_______
g) Employee Knowledge 7th_______
h) Tech Support 8th_______
Using the same list above, please place in order from highest priority to lowest the aspects of our service you want our company to focus/improve on as of now (place letter only).
Please list any other aspects of our service you want the list above to include.
Please place in order from first to last the top 5 aspects of our service that you want our company to focus on, including the aspects you listed.
What other kind of surveys could the subjective/ordinal ranking be applied to? Find out next time 🙂