Are you using an “average conversion rate” as a success benchmark for your company website? How about only measuring straight internet sales to evaluate your website’s performance? Maybe you should reconsider…
I found two articles that beautifully deal with the trials and tribulations with measuring online response rates.
One talks about the pointlessness of looking at “average conversion rates”.
The other talks about online conversion rates and how they’re sometimes misinterpreted.
Response rates and conversion rates are calculated a bit differently online.
These two articles will help you avoid some pitfalls in maximizing your sites potential, or seeing is real worth to your business.
Don’t just look at what is seen, look at what is not seen too.