A Great Technique For Getting More Attention To Your Sales Letters

Actually you can use this in just about any ad with a headline, so use it wisely…

Do you remember the last time you were captivated by an exiting story a friend was telling you or you read about?  Maybe it was on TV or the news?

Let me guess… the story had some scandal, some drama, or some sort of conflict that wasn’t resolved yet…

I think you see where I’m going with this…

Perhaps you’ve read How To Write A Good Advertisement by Victor Schwab and make an ad based on everything it said, maybe an online sales page or a direct mail piece, but you’re not getting the response you expected. Well it might be something you missed that the great marketing books out there often talk about…

You can always get more attention to your advertisements by starting with an interesting story that involves whatever you’re selling. And how do you make a story interesting?

Right! With drama, scandal, and tension built in to the advertisement itself.

So to make the ad get attention, add some tension (lame I know, but I had to say it)

Soap Operas use it, dramatic cop shows use, movies use it. It’s a great way to make your ad more interesting to read through also…

For instance, perhaps you sell a really strong suction cups that help you stick to any wall, and help you climb up and down on walls as needed, a dramatic story about it could be…

“Man survives 50 story fall, and still on side of building!”

That’s the kind of story that gets you to want to know more. The tension is in the almost near unbelievability of the story that’s dying for a further explanation. The story could go on explaining how the  suction cup saved him and the practical benefits of getting this suction (Plus the more “newspaper-like” this ad looks the better)

Many successful headlines have been written with a tension-ridden story. See how many out of the top 100 are full of tension

How many will shock you!

Advertisements