A good headline get your ad read. A bad one kills it instantly. Here’s the correct way to see if its good or bad…
Most marketers will tell you that the most appealing offer is the key to a great headline, but this check blows that out of the water…
In fact, most successful marketers and copywriters do this instinctively, even if they don’t verbalize it.
The right headline moves your target reader to read the next sentence.
Yeah, there’s more to making the right headline for the kind of reader you want (potential buyer), but if your headline does not pass this test, it fails. If your headline is for a web page, youtube video, or a facebook/twitter update, then it’s the headline that gets the click to the whole ad.
Many successful marketers have said, “the goal of the headline is to get the first sentence read, the goal of the first sentence is to get the second sentence read, and so on and so on”
That’s why it’s so important to make at least 25 headlines before you write your ad, and test which one makes most readers move to the next sentence. You can learn how to test your headlines here.