How The Marketing Masters Boost Sales – A Review of “Tested Advertising Methods” By John Caples

I recommended “How To Write A Good Advertisement” by Victor Schwab to get good at copywriting. Now if you want a head start in becoming a marketing guru that eclipses all others in making sales, then absorb and apply everything in this book! Continue reading

How To Crush Your Competition & Put Your Business In A League Of Its Own – A Review Of ‘Reality In Advertising’ By Rosser Reeves

So you want advertising that crushes your competition, giving you the lion share of the market? How about becoming so untouchable that if a competitor tries to copy you, it only adds to your business? Then read this book… Continue reading